As customers receive your content, they’ll special leads build trust with your brand. If customers gain trust, they’ll stay with your business and boost your customer retention. Personalized content kills two birds with one stone. Speaking of content… 23. 51% of B2B marketers consider personalized/dynamic content to be the most effective tactic of marketing automation 23 Personalized and dynamic content Many B2B marketers like to personalize their content special leads with marketing automation. We all know what personalized content means, but what about dynamic content?
Dynamic content adapts its content to the user. Let’s say you want to buy a camera, so you go to an online camera store and search through their different special leads types of cameras. If the site uses dynamic content, it’ll recommend other products related to your search, such as a camera case or memory card. Personalized and dynamic content are special leads useful ways to communicate with your customers – and your automation system can get it done for you. 24. 53% of marketing influencers think email marketing automation is the most effective technology 24 Email marketing automation effective technology.
Out of all the different automation systems, marketing influencers find email marketing to be the most useful. It was found that for every $1 you spend on email marketing, you’ll get an average return of $42. Need an example? Let’s say you invest $200 a special leads month on an email automation system. Those $200 can turn into an $8,400 ROI every month! Who needs a money tree when you have marketing automation? 25. The marketing automation industry is expected to reach 8.42 million by 2027 With a compound annual growth rate (CAGR) of 9.8% from 2020 to 2027, the future looks promising for marketing automation.