Podcasting is one of the fastest growing platforms not only in the United States but all over the world. They can be found on Spotify, iTunes and YouTube, among others. The percentage of people listening to podcasts on a weekly and monthly basis has steadily increased over the past decade. So. Why should you care? What are the benefits of using a podcast for content promotion? Keep reading to find out.1. Discoverability There are two great ways to build brand awareness that many people shy away from. These are video and audio.
Podcasting gives you the ability to do both at the same time without too much extra cost. Google does a great job of getting the right content to the employee data right people. But promoting your content appropriately across a wide range of social channels can help others find you before they know they need you. The problem with most social networks is that users are hit with a barrage of content all at once. They don't have the ability to focus on what's in front of them. This is where podcasting really shines. Once someone starts listening to a podcast, they will be there for a while without any direct interference from your competitors.
Most people listen to podcasts while they're commuting, working out, or doing something mundane. They probably don't have their hands free to scroll through Twitter or Instagram. Save videos from your podcasts. Put the video on YouTube. It will help people associate a real human being with your brand, instantly giving you more confidence than a YouTube video with a robot voice. Put the audio on iTunes or Spotify. You will now have the potential to reach millions of people who otherwise might not know you exist.