their LinkedIn profile Endorsements from respected members of senior management.The Ideal Template: This account template would set the standard with vetted, SEO-optimized copy on business and vetted media links for the Summary and Current Experience sections (e.g., links to a branded Slideshare deck or a promotional YouTube video).Free shots: Host a photo shoot to provide all attendees with consistent, professional shots for their profiles (hint: take the photos in the office so the company color scheme is visible).Branded background image: Provide all employees with a background
image designed to LinkedIn layout specifications (http://www.linkedin.com/in/akhisaka). Make that underutilized brand real estate work for your brand!Contests: regularly organize contests and competitions between the participants. For example, offer a free vacation day to whoever can generate the most LinkedIn likes on shared content.Sponsored employee email list Premium LinkedIn Accounts : Provide premium accounts to attendees who have a sales or networking role. These accounts are invaluable for using LinkedIn as a social selling tool.Step 2: What is required to participate in the programParticipants take part in a one-hour LinkedIn workshop or a one-on-one audit + incorporate the resulting feedback.Participants
use the approved copy and the materials provided.Everyone in the business should be connected to everyone in the business, even if they've never met in person. This will help increase the number of connections individuals have, surface sales leads, and promote organizational connectivity.Participants must give LinkedIn endorsements to other participants.If executed successfully, this strategy will produce a small army of dedicated and sharp-looking brand ambassadors, providing new opportunities to strengthen your brand.To learn more about how your company can create a powerful