According to the public data on the Internet, as of 24:00 on the 11th, Tmall's double 11 transaction was rated at 268.4 billion yuan, a Special Database year-on-year increase of nearly 26%; cumulative order amount from the 1st to the 11th exceeded 204.4 billion yuan, a year-on-year increase of nearly 28% ; It is estimated that the transaction volume of the entire network is expected to approach 600 billion yuan, an increase of more than Special Database 50% over last year. The State Post Bureau estimates that during Double 11, the number of parcels may reach 2.8 billion, and the daily processing volume may be three times that of the past .
At about 5 o'clock on the 11th, the whole process of Double 11 was not completed, and many tricycles loaded with Special Database packages were already driving in the streets. Indeed, in order to welcome the annual Double 11 shopping carnival, many merchants began to prepare early, selecting products, stocking up, promoting, and discussing cooperation... However, this year's Double 11 may be a little different. Taobao anchors such as Li Jiaqi and Wei Ya have tried their best to attract a lot of attention, and gradually established their own Special Database personal brands. The maximum number of online users can reach 30 million, and the transaction volume per minute and the value created have also set a new record.
new highs. Li Jiaqi's live broadcast is interrupted for 1 minute, and the loss may reach as much as one million yuan. According Special Database to the data released by the Prospective Industry Research Institute, from the actual sales situation of different sub-categories, home appliances, mobile phones, and personal care and beauty are the most important consumer products during the "Double 11" . Specifically, from 2016 to 2018, the sales of "Double 11" home Special Database appliance products always ranked first, but the proportion of sales continued to decline, falling to 18.1% in 2018; After the decline in the proportion.