Also have to be surprising, innovative to attract their attention, as well as being unique and different. They expect brands to be good at usa phone list and to present things in a visually appealing way. To all this we must add other changes in what happens with consumption. Compared to the previous generation, which was looking for experiences, the Z prefer products. 60% prefer a cool product compared to 40 who stay with the experience. In the case of usa phone list , it was 77% for the experience and only 23% for the product. Mobile and Social Networks And, of course, companies have to take into account when working on their strategy to connect the power of new technologies with the youngest. The Z are already completely digital natives. It's not that they don't remember the world without the internet or cell phones, as some of the younger millennials do. It's just that they didn't even live in it anymore. Internet and mobiles, although dumber, were already part of everyday life during their childhood. To do this, you have to use one and the other to reach them.
It is their natural way of connecting with things and people and finding information. The smartphone is the device they use the most (15.4 hours on average per week), they are the generation that spends the fewest hours per week watching traditional television and they are active users of social networks (although not the same as usa phone list who use their parents usa phone list their older siblings: for example, they pass on Facebook). In a month, on average, they receive about 3,000 messages on their mobiles (not SMS, obviously, but messages via messaging apps) and 70% usa phone list an average of two hours of YouTube content and do so, the most important figure, up to date. Therefore, it is not only crucial to use mobile marketing to reach them, but also to use video as a tool to do so. Therefore, brands must not only understand what they are like and what makes them different, but also that to reach them, it must be done using a completely different route and focusing on an outstanding weapon, the mobile screen.
It is not the same to carry out a survey of young and senior clients, but neither is it the same for an "adventure-loving" profile than for "car enthusiasts", therefore we must see to what extent we can impact each one of them based on their preferences, hobbies, … to create a link with all the basic elements of the study (contact-invitation, start-presentation, questions, end). prior contact Although not always possible, it significantly improves the response rate. It is usa phone list used in B2B studies, in which it is difficult for the client to generate an impact via email and a prior call is made informing them of the completion of the study so that usa phone list they receive the email they do not have to spend time analyzing what it refers to and directly start the survey. Speed of sending the invitation with respect to the moment of truth A determining element when we carry out customer studies in relation to the analysis of specific moments or moments of truth (customer experience), it may be to analyze an information process, purchase, contracting, ...