The online rumored virtual idol Luo Tianyi paid 900,000 yuan, and the highest number of online viewers of the live broadcast in April was 2.7 million. Hatsune Miku entered Taobao in early June and accumulated 27.37 million popularity on June 15, surpassing Wang Yibo and Zhu Yilong and reaching the top of the Tmall 618 star list. The live broadcast of Douyin's virtual anchor "I'm not free" reached the highest GMV of 8.669 million, and the new Douyin index ranked second in the second Douyin channel for the week. Unbelievable, this is a food broadcast. Even eating, a live broadcast category that is inseparable from body sensation, can be virtual. Net red, from a derogatory term to a symbol of wealth, has been used for nearly two decades.
The Internet celebrity economy has become a red ocean. Is there still a subversive iteration possible? From the analysis of the nature of the Internet celebrity, the characteristics of the Internet celebrity economy and the audience , I believe that the future Fax List of the Internet celebrity economy will be transformed into a virtual one. The future internet celebrity doesn't really have to be a real person. 01 Internet celebrity is a diversion tool Internet celebrity 1.0, hunting for curiosity , the first generation of Internet celebrities represented by Sister Furong, Tianxian MM, Houshe Boys, Fengjie, etc., the way to become famous is controversial, and they are not good at maintaining popularity .
Net red 2.0, good looks , attracting attention with a small face, pointed chin, big eyes, and long legs, coupled with international fashion. Sydney and Zhang Dayi are the representatives, and the Internet celebrity face has become a very popular online face. Commercial realization mainly relies on e-commerce to bring goods. The Internet celebrity economy has only taken two years from the beginning to its great success. The pattern of the Internet celebrity economy, the head, middle, waist and tail are clearly layered, and the monopoly of big KOL giants has been basically determined.